OpenAI: Outcome-based Pricing using WTP Surveys and Conjoints
— D. Aparicio and M. Bertolotto
IESE Publishing, 2026.
(with Teaching Note)
EROSKI: Artificial Intelligence for Pricing and Electronic Shelf Labels
— D. Aparicio
IESE Publishing, 2026.
(with Teaching Note)
EVERLANE: Price and Cost Transparency
— D. Aparicio and L. Zelaya
IESE Publishing, 2025.
(with Teaching Note)
ECOALF: Fashion for the Future
— E. Keenan, D. Aparicio, C. Moniz, and M.J. Satrústegui
Harvard Business School Publishing, 2024.
(with Teaching Note)
ARTEMIS: Growing a Luxury Brand and Business
— N. Tavassoli, D. Aparicio, and C.I. Pan
London Business School Publishing, 2024.
(with Teaching Note)
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